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When authors place all responsibility for
their book promotion campaigns into a book publicist's
lap and leave it there, the results are often disappointing.
Despite their best intentions, book publicists may fail
to generate important reviews; interview opportunities
may slip through the cracks. Worse still, highly promotable
books may go without visibility in a highly competitive
marketplace.
The author needs to work in partnership with their book
publicist and take the following steps to maximize their
chances of success:
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Make sure there is a
meeting of the minds. Make sure the book promoter
knows exactly what you are wanting to accomplish.
Give your publicist a wish list and prioritize your
book publicist "to do" list.
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Be clear about your book
promotion expectations from the outset.
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Suggest news angles for
promoting your book.
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Tout your credentials
to your publicist at every opportunity. your publicist
will appreciate your self-confidence and be even
more enthusiastic in pitching you to the media.
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Keep an eye on the media,
and inform your publicist about developing news
stories and current events that might tie into your
book and enhance your book promotion campaign.
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Compile contact information
for your alumni, professional, and hometown publications.
Give this to your publicist to help you on a local
and regional level. |
If you follow these steps, you'll come out a winner! Remember
to keep the lines of communication open with you and your
publicist; then you won't be disappointed with the results
of your book publicity campaign.
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