When authors place all responsibility for
their book promotion campaigns into a book publicist's
lap and leave it there, the results are often disappointing.
Despite their best intentions, book publicists may fail
to generate important reviews; interview opportunities
may slip through the cracks. Worse still, highly promotable
books may go without visibility in a highly competitive
marketplace.
The author needs to work in partnership with their book
publicist and take the following steps to maximize their
chances of success:
Make sure there is a
meeting of the minds. Make sure the book promoter
knows exactly what you are wanting to accomplish.
Give your publicist a wish list and prioritize your
book publicist "to do" list.
Be clear about your book
promotion expectations from the outset.
Suggest news angles for
promoting your book.
Tout your credentials
to your publicist at every opportunity. your publicist
will appreciate your self-confidence and be even
more enthusiastic in pitching you to the media.
Keep an eye on the media,
and inform your publicist about developing news
stories and current events that might tie into your
book and enhance your book promotion campaign.
Compile contact information
for your alumni, professional, and hometown publications.
Give this to your publicist to help you on a local
and regional level.
If you follow these steps, you'll come out a winner! Remember
to keep the lines of communication open with you and your
publicist; then you won't be disappointed with the results
of your book publicity campaign.
